Client: Elonex Digital Media

Overview
Elonex Digital Media approached RED to manage the installation of a new digital advertising screen at Erskine Trade Park in Liverpool. The project involved replacing an existing non-digital 96-sheet format with a state-of-the-art digital screen, one of the largest and most prominent in the UK.

Challenges

• The existing lease was due to expire, requiring swift negotiations with the landlord.

• Planning permission was essential to change the format from paper to digital.

• Competing with the incumbent operator meant RED needed to secure improved lease terms and a favourable timescale.

RED’s Role
RED provided comprehensive site-finding and project management services, including:

• Negotiating with the landlord on lease and rent terms, including profit-sharing arrangements.

• Securing planning consent for the conversion from paper to digital display.

• Managing the delivery schedule, working closely with fabrication and installation teams.

Outcome
Through effective negotiation and precise project management, RED successfully delivered the installation of the D96 screen. The project was completed on time, within budget, and to the satisfaction of the client. The screen now stands as a landmark digital media site in Liverpool, offering Elonex significant advertising potential and long-term value.

Key Achievements

• Full planning consent obtained for digital conversion.

• Improved lease and rent terms negotiated with the landlord.

• On-time and on-budget delivery.

• Installation of one of the UK’s most prominent advertising screens.